If you can spare five minutes to read this because you’re wanting to know more about taking a solar power lesson, get set to be “enlightened”! I’ll share several constructive tips on how you can get up and running with an unlimited free power source, and even…get paid for it. Sound too good to be true? It won’t hurt to hear me out – take a moment to check this out.

Why break the bank paying bills for ordinary electricity if clean, green (and free) energy can be yours with a simple solar set-up, whether it is on the roof or the backyard of your house? More good news – a solar power system isn’t expensive; it used to be once upon a time, but now it’s become the economical way to go.

How do i know all that? I started out by doing what you’re doing – surfing the web for taking a solar power lesson and i learned that there are thousands of houses across the usa and around the world that have been enjoying the rewards of a system which gives them the power to turn sunshine into electricity in just a couple of days. I wanted to find out more about this, and was happy to learn that you can get up and running with a very minimal set-up expense that anyone and i’ll say it again: anyone can afford. Former restrictions like accessibility and cost have been removed and we can benefit from technology which allows us to take advantage of abundant, free power from now on – how’s that for an incentive?

Even if you’re just starting to look into taking a solar power lesson, take a few moments to get proof that this is all true – in almost no time, you can be set up to take advantage of a vast amount of no-cost electricity, and you’ll no longer have to rely on the services of an expensive power company to furnish your power supply. Yet another benefit of this – it’s a widespread practice to get compensated by your local utility company for all excess electricity that you produce. One last point and most important one – with this clean energy system you’ll be playing a very important role in keeping the planet livable for all of creation.

Owner builders save themselves a lot of money by managing the construction of their homes and cutting out the costs of a general contractor. However, for owner builders who have never built before, there is a very important lesson to learn about the owner builder loan timeline before getting too far into the planning process.

Owner builders need to be realistic about their planning timeline and the construction loan timeline; or else they can cost themselves a lot of money and headaches.

If you want to purchase the land as a part of the overall owner builder construction loan, then make sure you understand these hard learned lessons before you make an offer on the land.

Prior to making an offer on the land that they want, every owner builder should first take a moment to get pre-approved for the loan. This doesn’t mean getting approved for a simple purchase loan or even getting approved for any typical construction loan. Instead, owner builders need to find specific owner builder financing, designed to allow you to build as your own general contractor.

Why is it so important for owner builders to do this prior to making an offer on the land? There are a few reasons, really.

First, and maybe most important, is that owner builders, like everyone else, will need to make an earnest money deposit when they submit an offer on the land. If you pay money into an earnest deposit for your land, prior to getting construction loan approval, you could end up discovering that your project or scenario doesn’t qualify for an owner builder loan.

If you discover this too late, then you could end up losing your deposit. Protect yourself by getting approval beforehand.

Second, speak to a loan professional who specializes in owner builder construction prior to making an offer on the land in order to get a feel for the overall loan timeline.

In other words, you don’t want to sign a purchase agreement for land that expires in 30 days. If you do this as an owner builder, you better already have your blueprints and budget completed. Otherwise, it will be impossible for you to finalize your blueprints, then put together an actual budget based on actual bids/ estimates from local sub-contractors, then get your loan through underwriting.

No owner builder has ever gone through that process all within 30 days – at least not successfully. If you only give yourself 30 days in the lot contract, then you end up rushing through the home plan design phase and the budgeting phase.

Therefore, owner builders can save themselves a lot of time and trouble by speaking to their owner builder construction loan officer prior to making an offer on their land. The loan officer should be able to explain all of the nuances of the loan timeline, as well as provide information about a typical owner builder planning process.

These are simple owner builder lessons, but you would be amazed at the number of people who make these very mistakes. For the owner builder who doesn’t pay attention to a realistic timeline and rushes into making an offer on their dream piece of land, the project typically goes astray very early.

Owner builders who make an offer on the land before accounting for the time needed to finalize blueprints and compiling a true budget will often have to purchase the land outside of the construction loan. In other words, you would have to buy the land first. Then, get the owner builder loan. This means two closings. This means two sets of closing costs.

However, owner builders who get their pre-approval first, and speak to a loan officer before making an offer on the land, will be better prepared to start their planning process.

Indeed, these owner builders will have plenty of time in their lot contract to put their blueprints and budget together. Plus, you will already know up front what owner builder construction loan terms you qualify for. You won’t have to worry about losing your earnest money deposit on the land, or about losing your land. Owner builder loan timelines aren’t complicated, but you need to be aware of them before jumping blindly into your project.

Owner builder construction loans are hard to sell, because it is difficult to generate leads. There is no established list of interested owner builders to whom you can send out direct mailings.

Therefore, owner builders have to find you. This is where having an online presence is vital, but you need more than the standard, simple information request form if you want to be successful in marketing to any group of clients like owner builders.

Why should you pay any attention to the marketing techniques for owner builders? Chances are good you don’t sell owner builder loans. Chances are good you don’t even care what an owner builder is.

But, the lessons from marketing owner builder construction loans are the same lessons that all marketers can apply whenever selling to clients that either have a long lead time or who have to actually qualify before being able to make the purchase.

Owner builder construction loans, perhaps similarly to a product you sell, require not only that the owner builder wants to purchase them. Also, the owner builder has to be financially qualified to be able to purchase them.

It doesn’t matter how good of a salesman you are if your client isn’t going to be approved for the purchase financially.

Second, owner builder construction loans have a very long lead time before the sale is finalized. Owner builders have to get blueprints, apply for building permits, compile a budget to build their home, etc. The owner builder planning process could take a few months.

Compare this to most products that get sold online, for which the transaction might happen literally within a few minutes.

So, if you are selling a product or service like owner builder loans that require a long lead time and a stringent client qualification process, then there is a simple online marketing tool that you can use to streamline your sales process.

Instead of using the standard, simple online information request form on your website, try using a longer, more intensive information request form that requires your potential clients to jump through a few hoops to submit their information.

It sounds counter-intuitive, doesn’t it? Wouldn’t you get more leads if you had a short, simple online form that would allow you to market to more people?

Yes. And, no.

You would have more leads, but they wouldn’t be qualified, motivated leads. And, you would be wasting your time, energy, and money marketing to them.

In the owner builder example, it is very useful to use a long, laborious info request form, because you know that the people who fill out the form are very motivated and extremely interested in your product.

If the owner builder weren’t interested, he wouldn’t spend the time filling out a long, detailed request form. In fact, in this example, you would have your owner builder fill out a form with almost 50 fields just to get you to contact them with more information.

They would fill in information about their construction project, as well as information about their financial qualifications. This way, you could spend your time following up with the owner builders who are going to be qualified for your product. You don’t have to spend your time trying to sell your product to people who won’t meet your qualifications.

And, you will know that they are all very interested in speaking with you. Nobody would fill out 50 questions about being an owner builder if they didn’t want to speak to you about your owner builder construction loan.

Therefore, the long form serves a couple of very important purposes. It allows you to weed out the leads who aren’t going to qualify to purchase your product. And, just as important, it makes your leads jump through a few hoops to ensure that they are very interested before ever contacting you.

It’s good positioning for you. By the time you contact your lead, you will know they want to speak to you. Any emails or follow-ups that you send them will be welcomed.

Make no mistake, there is a time and place for simple, short info request forms on your websites. If you are selling a product with a short lead time and that requires no specific buyer qualifications other than interest in your product, then a short form is a perfect online lead generation tool.

On the other hand, if you are selling a product like an owner builder construction loan, then you will want to use a longer, more detailed information request form that makes your new leads jump through a few hoops to make them raise their hands and show interest in your product. Plus, you will be able to get enough information about them to pre-qualify them before spending too much time.

Do not be scared to make the leap to a longer online information request form. Your number of leads will go down, but the number of qualified, interested leads will not. You’ll have more time to focus on the truly qualified leads. Your sales will go up. Your profits will go up.

Owner builders have proven that this method works. It can work for you as well. Owner builder construction loans are much easier to sell when you are dealing with clients who are qualified and interested in the product. Owner builders are no different from any of your potential clients.